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APPLY HERE:

Playbook Strategist

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This role is defined in one sentence, “create content strategies that perform.”

Marketing Examined is a consulting company specializing in media and strategic advisory for growth-stage consumer brands. We are seeking a dedicated Head of Content to specialize in the creation and delivery of growth playbooks for our consulting clients.

We’re hiring a Contract Marketing Strategist to create high-quality growth playbooks that clients can execute. You’ll own discovery, research, and strategy, and collaborate with our design team to deliver presentation-ready playbooks presented and then followed to execution with some of the hottest brands in the space.

If you love marketing, sports, fitness, and working with $10M - $100M brands to create content that unlocks the next level of growth - this might be the right role for you.

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The primary objectives of the role include:

• Ship playbooks: playbooks are 30 day content strategies that come with all the details a brand would need to produce the best content on platform.
• Do the homework: Run client discovery, market research, and competitive analysis; source visual examples that guide design and creative direction.
• Collaborate to polish: Partner with our design team to ensure each playbook is clear, visual, and presentation-ready.
• Drive the work: Provide light project/account management to keep assignments moving and stakeholders aligned.
• Pitch in: Contribute to adjacent tasks within your skillset when helpful.

Nice to haves:

• Living in Austin or willing to relocate </aside>

How we work

Marketing examines works in content sprints both with our clients and our internal media. We break projects down into 30-day sprint cycles, create playbooks that start with high-level strategy and eventually turn into full-fledged pre-production materials that we then lead through execution.

We are a lean team that prioritizes results. We utilize tools like Slack, Notion, Frame.io, Google Workspace and email, but ultimately do what's needed to get the job done.

We leverage our size as a strength and allow autonomy, creativity, and flexibility for anyone to come in and build what they need to. Our processes are meant to help, and the moment they don’t we trust you to break free and do whats needed.

What You’ll Bring

• 3–5+ years in growth marketing, content/social strategy, or lifecycle/CRM for DTC or consumer brands.
• Demonstrated ability to produce research-backed, actionable playbooks.
• Strong writing and information design skills; you make complex strategies easy to execute.
• Tools: Notion, Slack; comfort collaborating with design.
• Organized, deadline-reliable, and comfortable working as an independent contractor.